Solutions for construction and change of housing

For us, building and construction can only be based on people.

Read the 2024 annual review and sustainability report
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Fira

Fira is a construction service company focusing on high-quality project solutions in growing sectors of the construction industry, especially in the Helsinki metropolitan area. Our business operations are divided into four service areas: residential construction, commercial construction, modernisations and pipe renovations.

We develop housing and construction solutions that respect the environment, delight and help the customer exceed their goals.

Dun-Bradstreet-alhaisin-riskiluokka

Lowest risk category

Dun & Bradstreet has awarded Fira the lowest risk rating also in 2024.

RALA Quality Certificate

RALA (The Building Quality Association) conducts an annual audit of our processes, and Fira has been awarded the RALA Certificate, which confirms that our quality management system meets the requirements defined in the RALA certification procedure based on the audit. The evaluation criteria include, among other things, key safety aspects. In 2024, there were no safety deficiencies on our construction sites.

ISO 14001:2025

In 2024, a recertification assessment of the environmental management system (ISO 14001:2025) was conducted, which takes place every three years. The assessments were carried out at the office, equipment depot, and on three construction sites included in the audit. The evaluation covered, among other things, the use of protective equipment, the site’s own TR measurement compared to the calibration value, and the level of cleanliness.

Our values

Together with our partners, we have succeeded in creating Fira into a growing and successful company.
Our values constitute the foundation of all our operations. A better city can be built only
when surrounded by a culture that trusts and listens to people.

Care

We show care in words and deeds. We take responsibility for what we promise and strive for fairness in our operations.

Trust

Trust is our core value, on which Fira’s entire business is based. It is important to us that you can trust Fira in all situations – in partnership, quality and service.

Transparency

We believe that transparency and openness create a foundation for learning, trust and caring together. We strive to increase collaboration and interaction between the various parties to the projects and the people of Fira to achieve the best results.

OUR BUSINESS MODEL

Fira is a construction service company made up of some 300 experts. Our customers include property owners, investment companies, developers, housing companies and consumers. We provide construction as a service, beginning with project development.

Together with our value network, we develop housing and construction services and solutions that address the environment, delight users and help customers exceed their goals qualitatively and financially.

Our business model differs from that of traditional construction companies: we focus on the service business for project development and construction, centred around the customer and the people who actually use the facilities. Everything starts from creating value for customers.

We make long-term investments in improving the flow and quality of construction and the customer experience. We do not carry out projects on our own, but always with our customers. We prefer to use business models in which earnings are linked to value creation.

We already create value from project development onwards. The sooner we join a project, the better our expertise and solutions can be used. With our combined solution development and calculation team, we seek optimal solutions for our customers.

We are constantly developing our operations and lead the way in industrial construction. We achieve a better construction flow and quality through highly mature concepts, processes, standardisation, and takt time production, enabled by digitalisation and human interaction. Through an improved construction flow, we provide our customers with better quality and business. We also provide this expertise as a service for project development.

This results in successful high-quality projects that stay on schedule and budget, and respond to the environmental requirements of all parties involved.

Value creation for customers

Project development

We provide services throughout the project development phase, ranging from the acquisition of land to the development of plans. By already joining projects from the project development phase, we can maximise the added value created for customers in terms of lead times, cost-effectiveness and carbon footprints. We not only develop projects but our customers’ business as well. We always strive to increase the value of properties.

Construction

We act as the principal contractor. We have significantly industrialised construction by developing our activities, construction processes and data-driven management. This leads to more rapid and affordable construction of a higher quality.

Lifecycle

Design solutions made during the project development phase enable lower maintenance costs during the use of buildings, as well as a smaller carbon footprint. We address our customers’ requirements and add our expertise to projects in terms of maintenance requirements and servicing, as well as usability and functionality.

We not only carry out lifecycle projects but also address the lifecycle in all other project types.

Building Movement

The interaction between the customer and the people is at the heart of Fira’s operations. Value is best created when the customer is involved and the interaction works. We want to involve citizens, partners and other companies in the industry in change and develop solutions for the construction and housing of the future with us. We believe that a smarter and more sustainable city will be built together.

#buildingmovement

Our mission

Our mission is to be a bold innovator in the construction sector.

The world is changing all the time and the construction industry needs to change with it. We want to be a bold pioneer in construction and shake up the old and dusty ways and perceptions of the industry.

Construction can be smarter, more sustainable and more people-oriented.

our vision

We offer superior service experience

Our vision is to provide superior service construction. In our opinion, construction should be transformed into a service focusing on the customer – and the people who actually use the facilities.

We develop housing and construction solutions that consider the environment, delight people and help customers exceed their goals.

Our strategy

The customer and interaction between people are at the core of Fira’s operations. Value is best created when the customer is involved and the interaction works. We are working to involve urban residents, partners and other construction companies in the transformation process and in developing future construction and housing solutions with us. We believe that smarter and more sustainable cities are built together.

Our construction services create more value and ensure peace of mind for our customers. Working with us is worry-free: we ensure a transparent construction experience from start to finish.

We have the shortest project and construction lead times in the industry. We use information in our management, as well as takt production, digital tools, standardisation and modularity

We cannot be satisfied with anything less than carbon neutrality. We help our customers reduce their carbon footprint, and we are also reducing our own environmental load step by step.

The transformation of the construction industry calls for highly competent and enthusiastic people. Employees’ development, well-being and safety are our top priorities. In our culture, everyone is heard, and we make progress together.

Fira’s service-oriented business model is unique, because it ties up hardly any capital.

Firan strategia

By improving the flow of construction, we minimize the carbon footprint and take construction towards carbon neutrality

Sustainability is an essential part of our strategy. By developing solutions to improve the flow of construction, we are creating a more sustainable construction sector and reducing its climate emissions. For us, sustainability also means social and economic responsibility and good governance.

Fira’s sustainability programme was created in late 2021. Its five key themes cover between them the areas of environmental responsibility, social responsibility, governance and economic responsibility. Key targets have been determined for each area, and we measure their implementation.

Ethical conduct is the foundation of Fira’s corporate culture. We encourage you to report grievances and ensure that the notifier is not harmed in any way. We believe that successful companies are based on a transparent culture of reporting whistleblowing.

Read more here

Key Figures | 2024

248,9 M€

Net sales, construction

11,1 M€

EBITDA, construction

8,5 M€

Operating profit

289

Employees (end of the period)

-147,1 %

Net gearing

30 %

Equity ratio

41

Construction sites during the year

+46

Customer satisfaction (NPS), BtoB

7,15

Accident frequency (own personnel and subcontractors)

Board of Directors

Tero Luoma (Chairman)
Jussi Aho
Mikko Kettunen
Antti Savilampi